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Everything About  AI-Powered Programmatic Advertising: The Next Frontier Programmatic advertising is a rapidly growing field, and artificial intelligence (AI) is playing a increasingly important role in it. AI can be used to improve every aspect of programmatic advertising, from targeting and bidding to creative optimization and measurement. How AI is used in programmatic advertising There are many ways that AI is used in programmatic advertising. Here are a few of the most common: Targeting: AI can be used to target ads to specific audiences based on their demographics, interests, and even past behavior. This can help to ensure that ads are seen by people who are most likely to be interested in them, which can lead to better results. Bidding: AI can also be used to automate the bidding process for programmatic ads. This can help advertisers to get the best possible prices for their ad space, while also ensuring that their ads are seen by the right people. Creative optimizatio...

Propel Ads: why digital marketing is important?  Digital marketing is the use of digital channels to reach and engage with customers. It includes a wide range of activities, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. Digital marketing is becoming increasingly important for businesses of all sizes. In fact, a recent study by eMarketer found that digital ad spending is expected to reach \$339 billion in 2023. There are many reasons why digital marketing is so important. First , it allows businesses to reach a wider audience. In the past, businesses were limited to reaching customers who saw their ads in print or on TV. But with digital marketing, businesses can reach customers who are online, regardless of where they are in the world. Second , digital marketing is more measurable than traditional marketing methods. Businesses can track how many people see their ads, how many pe...

The Importance of Market Research for Programmatic Advertising Market research is the process of gathering, analyzing, and interpreting information about a target market. It can be used to understand the needs and wants of potential customers, as well as the competitive landscape. Market research is essential for programmatic advertising, as it can help you to: Identify your target audience: Who are your ideal customers? What are their needs and wants? Where do they spend their time online? Market research can help you to answer these questions and identify the right people to target with your advertising. Set realistic goals: What do you want to achieve with your programmatic advertising campaign? Do you want to increase brand awareness, generate leads, or drive sales? Market research can help you to set realistic goals that are aligned with your business objectives. Choose the right channels: Where should you be advertising? Should you focus on search, social, or displ...

  Programmatic io Las Vegas               Event Date: May 15-17,2023 | MGM Grand Las Vegas Programmatic IO is an annual conference focused on programmatic advertising and marketing technology. The event is held in various locations around the world, including Las Vegas. The conference brings together industry professionals, marketers, and technology experts to discuss the latest trends and advancements in programmatic advertising, including topics such as data management, artificial intelligence, ad buying and optimization, and more. At Programmatic IO Las Vegas , attendees can expect to hear from industry leaders, participate in workshops and panel discussions, and network with peers and potential business partners. The conference provides a platform for attendees to learn about the latest programmatic advertising technologies and strategies, and to gain insights into how to use them to drive results for their businesses. In addition to the main ...

Platforms used by advertisers to bid and purchase ad impressions across ad exchanges If you're an advertiser looking to bid and purchase ad impressions across ad exchanges, you have several options available to you. These platforms can help you reach your target audience and increase your brand's visibility. In this blog post, we'll discuss some of the top platforms that advertisers can use to buy ad impressions. Google Ads Google Ads is a powerful platform that allows advertisers to bid on ad impressions across the Google Display Network. The platform allows you to create a variety of ad formats, including text ads, image ads, and video ads. Google Ads uses a pay-per-click (PPC) model, which means you only pay when someone clicks on your ad. The platform also provides detailed targeting options, including demographics, interests, and even specific websites. Facebook Ads Facebook Ads is another popular platform that allows advertisers to bid on ad impressions across the Fac...

Accenture to lay off 19,000 people, 40% of its 7.38 lakh employees are in India Accenture, a global professional services company, recently announced its plans to lay off 19,000 employees worldwide, accounting for approximately 5% of its total workforce. This comes as a part of the company's restructuring plans aimed at shifting its focus towards more profitable areas such as cloud, digital transformation, and cybersecurity. Of these layoffs, approximately 40% of the affected employees are based in India, where the company has a significant presence. The move has caused significant concern and uncertainty among employees and the Indian IT industry as a whole. However, the layoffs have raised questions about the impact of outsourcing and the role of multinational companies in the Indian economy. India has been a hub for IT outsourcing, with many multinational companies setting up operations in the country to take advantage of the low labor costs and the availability of skilled worke...