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  Programmatic io Las Vegas               Event Date: May 15-17,2023 | MGM Grand Las Vegas Programmatic IO is an annual conference focused on programmatic advertising and marketing technology. The event is held in various locations around the world, including Las Vegas. The conference brings together industry professionals, marketers, and technology experts to discuss the latest trends and advancements in programmatic advertising, including topics such as data management, artificial intelligence, ad buying and optimization, and more. At Programmatic IO Las Vegas , attendees can expect to hear from industry leaders, participate in workshops and panel discussions, and network with peers and potential business partners. The conference provides a platform for attendees to learn about the latest programmatic advertising technologies and strategies, and to gain insights into how to use them to drive results for their businesses. In addition to the main ...

Platforms used by advertisers to bid and purchase ad impressions across ad exchanges If you're an advertiser looking to bid and purchase ad impressions across ad exchanges, you have several options available to you. These platforms can help you reach your target audience and increase your brand's visibility. In this blog post, we'll discuss some of the top platforms that advertisers can use to buy ad impressions. Google Ads Google Ads is a powerful platform that allows advertisers to bid on ad impressions across the Google Display Network. The platform allows you to create a variety of ad formats, including text ads, image ads, and video ads. Google Ads uses a pay-per-click (PPC) model, which means you only pay when someone clicks on your ad. The platform also provides detailed targeting options, including demographics, interests, and even specific websites. Facebook Ads Facebook Ads is another popular platform that allows advertisers to bid on ad impressions across the Fac...

Accenture to lay off 19,000 people, 40% of its 7.38 lakh employees are in India Accenture, a global professional services company, recently announced its plans to lay off 19,000 employees worldwide, accounting for approximately 5% of its total workforce. This comes as a part of the company's restructuring plans aimed at shifting its focus towards more profitable areas such as cloud, digital transformation, and cybersecurity. Of these layoffs, approximately 40% of the affected employees are based in India, where the company has a significant presence. The move has caused significant concern and uncertainty among employees and the Indian IT industry as a whole. However, the layoffs have raised questions about the impact of outsourcing and the role of multinational companies in the Indian economy. India has been a hub for IT outsourcing, with many multinational companies setting up operations in the country to take advantage of the low labor costs and the availability of skilled worke...

Propel Ads: Programmatic Advertising Introduction Programmatic advertising has revolutionized the way brands and advertisers reach their target audience. It allows for more precise targeting and optimization, making campaigns more effective and efficient. In this blog post, we will delve into what programmatic advertising is, how it works, and the benefits it offers. What is Programmatic Advertising? Programmatic advertising is the automated buying and selling of digital advertising inventory in real-time using software and algorithms. It uses data and machine learning to determine the most effective advertising placement for each impression. This type of advertising eliminates the need for manual bidding and negotiation, making the process more efficient and cost-effective. How Does Programmatic Advertising Work? Programmatic advertising works by utilizing various data points to determine the best advertising placement for each impression. It uses artificial intelligence (AI) and mach...