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Infosys AGM: Key Things to Know   Infosys, one of the leading IT services companies in the world, held its annual general meeting (AGM) on June 28, 2023. During the meeting, the company's chairman and CEO shared some key insights about the company's performance and future plans. Here are some of the key things that were discussed: Strong financial performance: Infosys reported strong financial results for the fiscal year 2022-23, with revenue growing 15.4% in constant currency. The company also announced a dividend of Rs 17.5 per share. AI-first business strategy: Infosys is focused on becoming an AI-first company. The company has invested heavily in AI and machine learning, and is using these technologies to improve its products and services. Growth opportunities: Infosys sees significant growth opportunities in the cloud, digital, and consulting businesses. The company is also expanding its presence in new markets, such as the United States and Europe. Challenges: Inf...

Everything About  AI-Powered Programmatic Advertising: The Next Frontier Programmatic advertising is a rapidly growing field, and artificial intelligence (AI) is playing a increasingly important role in it. AI can be used to improve every aspect of programmatic advertising, from targeting and bidding to creative optimization and measurement. How AI is used in programmatic advertising There are many ways that AI is used in programmatic advertising. Here are a few of the most common: Targeting: AI can be used to target ads to specific audiences based on their demographics, interests, and even past behavior. This can help to ensure that ads are seen by people who are most likely to be interested in them, which can lead to better results. Bidding: AI can also be used to automate the bidding process for programmatic ads. This can help advertisers to get the best possible prices for their ad space, while also ensuring that their ads are seen by the right people. Creative optimizatio...

Propel Ads: why digital marketing is important?  Digital marketing is the use of digital channels to reach and engage with customers. It includes a wide range of activities, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. Digital marketing is becoming increasingly important for businesses of all sizes. In fact, a recent study by eMarketer found that digital ad spending is expected to reach \$339 billion in 2023. There are many reasons why digital marketing is so important. First , it allows businesses to reach a wider audience. In the past, businesses were limited to reaching customers who saw their ads in print or on TV. But with digital marketing, businesses can reach customers who are online, regardless of where they are in the world. Second , digital marketing is more measurable than traditional marketing methods. Businesses can track how many people see their ads, how many pe...

The Importance of Market Research for Programmatic Advertising Market research is the process of gathering, analyzing, and interpreting information about a target market. It can be used to understand the needs and wants of potential customers, as well as the competitive landscape. Market research is essential for programmatic advertising, as it can help you to: Identify your target audience: Who are your ideal customers? What are their needs and wants? Where do they spend their time online? Market research can help you to answer these questions and identify the right people to target with your advertising. Set realistic goals: What do you want to achieve with your programmatic advertising campaign? Do you want to increase brand awareness, generate leads, or drive sales? Market research can help you to set realistic goals that are aligned with your business objectives. Choose the right channels: Where should you be advertising? Should you focus on search, social, or displ...